The contemporary landscape presents a multifaceted challenge for organizations. The climate crisis, pandemics, and technological advancements create a sense of urgency for organizations to address societal needs effectively. This new reality calls for profound organizational change and strengthened communication that goes beyond traditional practices. As a result, the evaluation of success in public relations and communication has grown increasingly complex. Practitioners, academics, and educators must now grapple with reconciling traditional practices and the profession's historical significance with its evolving impact and context-specific value (Adi & Stoeckle, 2023: 32). In response to the complex and evolving challenges facing organizations today, this study delves into the concepts of social impact and social value, aiming to enhance understanding and guide organizational efforts. This study investigates the various domains where social impact and social value are utilized, examining how these concepts are defined in the national contexts of Türkiye, Uruguay, Colombia, and Lithuania.  By exploring the national differences, we aim to shed light on the nuanced understanding and application of social impact and social value within the field of public relations, in four different countries.