TY - JOUR
T1 - Consumer Willingness to Pay for Food Products Enriched with Brewers’ Spent Grain
T2 - A Discrete Choice Experiment
AU - Varghese, Cinu
AU - Arcia, Patricia
AU - Curutchet, Ana
N1 - Publisher Copyright:
© 2024 by the authors.
PY - 2024/11
Y1 - 2024/11
N2 - Brewers’ spent grain (BSG), a nutrient-rich by-product, offers the food industry a sustainable opportunity. This study explores consumer willingness to pay (WTP) for food products enriched with BSG, focusing on the influence of sustainability logos and brand information. Using a discrete choice experiment (DCE), analyze how these attributes impact consumer preferences for two products: BSG-enriched bread and chocolate dessert. Key variables included the presence of sustainability logos and BSG information, brand type (premium, low-cost, or no-brand), and price. An online survey was conducted, and the multinomial logit (MNL) model was applied to the data (n = 402). Overall, these results suggest that sustainability logos and BSG information positively influence consumer choices, although brand significance varies across product categories. For bread, the brand plays a critical role in purchasing decisions, while for chocolate dessert, the price is the main decision factor. This research highlights that through the addition of BSG, the bread and chocolate manufacturing industry in Uruguay can increase profits with a premium price and improve product quality, transforming the food industry and advancing sustainable development.
AB - Brewers’ spent grain (BSG), a nutrient-rich by-product, offers the food industry a sustainable opportunity. This study explores consumer willingness to pay (WTP) for food products enriched with BSG, focusing on the influence of sustainability logos and brand information. Using a discrete choice experiment (DCE), analyze how these attributes impact consumer preferences for two products: BSG-enriched bread and chocolate dessert. Key variables included the presence of sustainability logos and BSG information, brand type (premium, low-cost, or no-brand), and price. An online survey was conducted, and the multinomial logit (MNL) model was applied to the data (n = 402). Overall, these results suggest that sustainability logos and BSG information positively influence consumer choices, although brand significance varies across product categories. For bread, the brand plays a critical role in purchasing decisions, while for chocolate dessert, the price is the main decision factor. This research highlights that through the addition of BSG, the bread and chocolate manufacturing industry in Uruguay can increase profits with a premium price and improve product quality, transforming the food industry and advancing sustainable development.
KW - by-product
KW - consumer perception
KW - product category
KW - sustainability logo
UR - http://www.scopus.com/inward/record.url?scp=85210437709&partnerID=8YFLogxK
U2 - 10.3390/foods13223590
DO - 10.3390/foods13223590
M3 - Artículo
SN - 2304-8158
VL - 13
JO - Foods
JF - Foods
IS - 22
M1 - 3590
ER -